TR Fastenings Enters World of
3D Modelling with Brand New
Product Animations
Global fastener firm TR Fastenings is
upgrading its online product catalogue
with the introduction of exclusive new
3D models and animations to its website.
The models and animations, which
allow users to move the product images
around and see how they are installed
and used with other materials or
components, are hosted on Sketchfab.
com, a VC-backed platform which acts
as an online library for 3D models and
virtual reality (VR) content.
TR embarked on the project in 2016,
and so far there are 126 interactive
animations and 592 interactive product
models. TR will be adding new models
to the site over the coming months and
aims to have a 3D interactive model for
each one of its 800 products uploaded
by the end of 2017.
The videos not only show the products in
a new and innovative light, but are also
extremely useful for sales and customer
service teams needing to demonstrate
how the fasteners work to existing and
prospective customers when they are
not in the same location. The interactive
models are more effective than static
images, as customers can move around
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the model and see the product in detail
from any angle. With regards to the
animations, the files are much smaller
than traditional videos and work on any
device. No plug-ins are required and the
animations have been designed with all
browsers in mind.
Keith Gibb, Head of Web Development
at TR, comments “3D models are
becoming more and more
popular and we are very excited
about offering this feature to
our customers, partners and
visitors to our website. The
interactive element is invaluable when
demonstrating products remotely,
and the hosting technology provided
by Sketchfab is a real find. This is a
huge step for us and we are thrilled
to be leading the charge in terms of
engineering companies using this
technology to showcase our products.”
Please visit the TR website to see our full
range of interactive models and product
animations, www.trfastenings.com
Contact:
Free phone: 08454 811 800
E-mail: [email protected]
www.trfastenings.com