Co-operation visible worldwide across
a range of media, events and other
promotions, including placement of the
Konecranes logo on Bottas’s race overalls.
“
KONECRANES AND VALTTERI
BOTTAS ANNOUNCE GLOBAL
MARKETING PARTNERSHIP
“Around the globe
Konecranes is
recognized for
being a technology
leader, specifically
in the areas that are
core to any lifting
operation: the gears,
the motor and the
controls,” continues
Routila. “Together
with new services
like Konecranes
TRUCONNECT® for
remote monitoring,
our business has
strong parallels with
the motorsports
world, where top
performance is
also dependant
on innovative
technology, excellent
teamwork and
relentless focus.”
onecranes, a
world-leading
group of Lifting
Businesses™,
and Grand
Prix winning driver Valtteri
Bottas today announced a
global marketing co-operation
agreement for Konecranes
to be an “Official Partner of
Valtteri Bottas” until March
2018.
K
Speaking from Madrid, where
Konecranes announced the
partnership during its annual
management conference,
President and CEO Panu
Routila spoke about the values
and strategic intent that
underpin the agreement:
“Valtteri has all the makings
of a true champion and we’re
thrilled to work together
with him on this mutually-
beneficial co-operation,” says
Routila. “It’s still early in the
2017 motorsports season and
Valtteri already has some great
results with his new team,
which makes the partnership
even more exciting.”
In the coming months, existing
and potential customers
of Konecranes will see the
partnership come to life across
the web, social media, outdoor
advertising, videos, events and
more. Bottas will also place
the Konecranes logo on his
personal website and social
media domains, as well as on
his race overalls.
Bottas, fresh from a weekend
of racing in Barcelona, was also
in Madrid for the launch event.
He spoke about his motivation
for choosing to work with
Konecranes.
together some of the best
engineering and teamwork on
the planet. And about focusing
on being the best at what you
do – yet never losing sight of
where you come from.”
Bottas’s agent Ville Ahtiainen,
who represents the driver for
all his personal marketing
deals, says the agreement with
Konecranes is all about mutual
benefit and respect. “The best
and most fruitful marketing
partnerships are those where
the parties truly believe in each
other and see the world in the
same way,” says Ahtiainen.
“I’m very happy to make an
agreement of this kind with
Konecranes, a company
that aligns so well with my
background and what I
personally believe in,” says
Bottas. “This is about having
proud roots in Finland, yet
working around the world. “This is exactly how it is for
Konecranes and Valtteri Bottas.
It really is an ideal match.”
About using cutting-edge
technology and purpose-
built equipment that brings www.konecranes.com
You can follow the Konecranes
and Valtteri Bottas partnership
at powermeetscontrol.com,
and in social media with the
#powermeetscontrol hashtag.
www.powermeetscontrol.com
Issue 27 PECM
63
“