TR Fastenings Enters
World Of 3D Modelling
With Brand New
Product
Animations
lobal fastener firm TR
Fastenings is upgrading its
online product catalogue
with the introduction of
exclusive new 3D models
and animations to its website.
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The models and animations, which allow
users to move the product images around
and see how they are installed and used
with other materials or components, are
hosted on Sketchfab.com, a VC-backed
platform which acts as an online library for
3D models and virtual reality (VR) content.
TR embarked on the project in 2016, and
so far has 50 models and 10 animations
online.
TR will be adding new models to the site
over the coming months and aim to have
a 3D interactive model for each one of the
800 products categories on the website by
the end of 2017.
The videos not only show the products in
a new and innovative light, but are also
extremely useful for sales and customer
service teams needing to demonstrate
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how the fasteners work to existing and
prospective customers when they are not
in the same location.
The interactive models are more effective
than static images, as customers can move
around the model and see the product in
detail from any angle.
With regards to the animations, the files
are much smaller than traditional videos
and work on any device. No plug-ins are
required and the animations have been
designed with all browsers in mind.
Keith Gibb, Head of Web Development at
TR, comments “3D models are becoming
more and more popular and we are very
excited about offering this feature to
our customers, partners and visitors to
our website. The interactive element is
invaluable when demonstrating products
remotely, and the hosting technology
provided by Sketchfab is a real find. This is
a huge step for us and we are thrilled to be
leading the charge in terms of engineering
companies using this technology to
showcase our products.”