PECM Issue 23 2016 - Page 57

t#FBCMFUPTUSFUDIJOUPPUIFSDBUFHPSJFT BOEBSFBTJOUIFGVUVSF t)BWFOPOFHBUJWFDPOOPUBUJPOTJOPUIFS MBOHVBHFT t#FPXOBCMFBOEQSPUFDUBCMFBTB USBEFNBSLJOBMMDPVOUSJFTJOXIJDIZPV XBOUUPPQFSBUF t)BWFBOBWBJMBCMFEPNBJOOBNF By example, these case studies exemplify the power of effective branding. TUROLLA MOVES UP A GEAR "TBNFNCFSPGUIFHMPCBM%BOGPTT (SPVQ 5VSPMMBFOHJOFFS NBOVGBDUVSF BOETVQQMZ(FBS1SPEVDUTBOE'BO%SJWF 4ZTUFNT 'PSNBOZZFBST5VSPMMBIBEFYDMVTJWFMZ VTFECMVFJOJUTDPNNVOJDBUJPOT  SFJOGPSDJOHQFSDFQUJPOTPGJUCFJOHUPP DPMEBOEDPSQPSBUF*OPVSSFEFTJHO XFFYQSFTTFEUIFCSBOEUISPVHIUIF FOFSHZPGPSBOHF BMMPXJOHUIFCSBOE UPDPNNVOJDBUFUPJUTBVEJFODFTUIFJS JOOPWBUJWFQSPEVDUTBOETPMVUJPOT "UMBVODI UIFWJWJEDPOUSBTUCFUXFFO UIFPMEBOEUIFOFXXBTFYDJUJOHBOE ESBNBUJD TFSWJOHBTBOJOTUBOUBOE QPXFSGVMTJHOBMPGDIBOHF‰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e deliver global brand, rebranding and naming projects specifically within the engineering sector. 4PXIFOZPVOFFEIFMQUPEFmOF BOEDPNNVOJDBUFZPVSCSBOEMPDBMMZ PSHMPCBMMZ XFSFIFSFUPUBMLZPVS MBOHVBHF   NPSF!FOHJOFFSJOHDMBSJUZDPN www.engineeringclarity.com Issue 23 PECM 57