JOHN BAUDHUIN
CEO, MAD DOGG ATHLETICS, INC.
Why did you want to bring Peak Pilates into the
Mad Dogg Athletics family?
What does Peak Pilates stand for?
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As a manufacturer, our goal has always been to
design and produce the highest quality products that
function as great as they look while staying true to
our traditional heritage. As one of the world’s largest
fitness and wellness education companies, we strive to
provide a comprehensive collection of education and
programming that helps professionals continually grow.
In two words: unsurpassed quality.
When we created Spinning and the indoor cycling
category, we quickly realized the importance of
instruction and programming to creating a great
experience on our bikes. While Pilates is clearly
different than our Spinning program, we recognized
some of the same opportunities to make the best
equipment and marry it with the best education
programs in the industry.
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What makes Peak Pilates meaningfully different?
What does Peak Pilates bring to Mad Dogg? How does
it diversify the company?
The symbiotic relationship between equipment and
education means neither can be developed in a vacuum,
so it’s our deep understanding of the importance of
balance between the two that sets us apart. Every piece
of equipment we make starts with a collaborative effort
between our engineering and design team and the
professionals that bring our products to life.
More than ever, different fitness and training programs
compete for relevance in an increasingly competitive
world. We had a front row seat to how Spinning
changed the health and fitness landscape, and we
felt that our core principles and expertise could help
Pilates professionals and studios provide the types
of result-driven experiences that keep participants
engaged and get the most out of their Pilates practice.
Do you practice Pilates?
Yes. After hanging around our Peak Pilates Master
Instructor team, I realize how much room I have
to grow.
Spinning and Peak Pilates are two different
worlds in fitness. How do you connect the other
brands to Pilates?
Although Peak Pilates is different than any of our
other brands, they are all connected through our goal
of creating great experiences and outcomes through
exceptional equipment, education and programming.
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