Breast Cancer Awareness… P R E V E N T I O N U Unless you’ve had your head in the sand you know that October is Breast Cancer Awareness Month. It is hard to avoid articles that highlight breast cancer and the inordinate number of women who suffer with the diagnosis of this feared disease. Many believe that this “awareness” has only added fear without making any measurable difference in the disease. In Preventative 110 PEACHYTHEMAGAZINE.COM WRITTEN BY Nancy Palermo Lietz, MD Medicine magazine, 80 percent of women state they are moderately or very afraid of a breast cancer diagnosis and rate this as one of their greatest fears. The reality is that 90 percent of women will never get this diagnosis. Breast Cancer Awareness month was established in 1985 by AstraZeneca, the pharmaceutical company responsible for the development of Tamoxifen and Arimidex, common c hemotherapy agents used in the treatment of breast cancer. In the first decade, awareness efforts increased breast screening through mammograms from 26 to over 70 percent. The increased screening did appear to increase the diagnosis of breast cancer through sheer numbers.