REPORT FROM ADA
On behalf of the Board of Trustees of the American Dental Association
(ADA), I would like to welcome you to Pennsylvania’s Dental Meeting.
This past year has seen your national association continuing to pursue
the goals and objectives of our Strategic Plan, “Members First 2020.” Its
emphasis is to place the needs of the individual member-dentist ahead of
those of the organization and to provide valuable products and services in a
changing environment for our profession.
ANDREW J. KWASNY,
DMD, MSD
The key question is how to provide this value when its definition means
something different to each of our members. The ADA will launch an
entirely new communication effort that will emphasize the different
“personas” that comprise its membership. At each stage of our professional
lives, there will be products and services tailored to that individual’s specific
needs. There will be programs that are based on the data accumulated
through actual engagements with our members that directly respond to their
requests and demonstrate a higher level of personal service than ever before.
The ADA will now have the ability to investigate innovative programs
in a much more timely manner through a specific reserve account that
was approved by the 2015 ADA House of Delegates. The ideas generated
through various business opportunities and the input from our members
will be used to develop pilot programs in targeted areas of the country.
The lessons learned from these innovative studies will generate valuable
information on future services to be provided to all of our members.
The ADA continues to work closely with state and local dental societies
toward organizational capacity that is consistent and efficient through the
use of a single data management software system and branded websites.
Now that this communication ability has been established, there will be
opportunities such as customization of the membership application process
and an individual portfolio on your mobile device that is tailored toward the
services and products that only you choose to utilize.
The association will continue to investigate and collaborate on the issues
of dental delivery models, licensure portability and the enhancement of the
ADA member brand to our patients. We continue to be the most trusted
and favored profession, and our entire organizational structure will seek to
continue that tradition for all of our members in the future.
Enjoy Pennsylvania’s Dental Meeting and feel free to talk with me during
the meeting or contact me via [email protected].
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