Parvati Magazine May 2014 - Feeling Alive - Page 31

BUSINESS entrepreneurs say they feel the most exhilarated when they are riding the wave of business. Some people say that entrepreneurs are thrillseekers or risk warriors. As an entrepreneurial coach who has worked with many entrepreneurs I have to disagree; I don’t think it is the risk or the thrill that drives an entrepreneur. It is passion. I think the same is true for good surfers. I think they are not risk warriors. They, like good entrepreneurs, are risk calculators. Surfers and entrepreneurs are passionate, self-driven and have a general zest for life. It is that underlying quality that drives them to attain the unattainable. What does it mean to be a calculated risk taker? I believe that if we studied the world’s best surfers and entrepreneurs we would see that they plan, strategize and implement. They do this from being structured, focused and disciplined. From this, they attune to the force of nature, and ride! For instance, with surfers, they know what equipment they need. They know where the surf is, they know what time the tide is high and they study the environment to make sure that the conditions are right for that perfect ride. Then they go out and give it everything they have, meeting the elements that come their way with courage, commitment and surrender. The same rules apply to owning and operating a business. We pick an area that we wish to work, we get all the equipment in place, we study the environment and then we begin to metaphorically paddle towards the surf. At a certain point our combined passion, calculations, structure focus and discipline and other factors prepare us for the r