BUSINESS
HARVESTING
The Fruits Of Your Business
BUSINESS
For the small business
owner, the entrepreneur
and the trailblazer, planning can be quite the
challenge. How do you
plan within time if you are
dealing with unknown variables and working on uncharted terrain? It is one
of the reasons why 80% of
start up business fails within the first five years of operation. I believe that the
two biggest factors that
lead to businesses closing their doors, without
ever harvesting the fruits
of their actions, are being under-resourced and
under-experienced.
I know from my own experience, at the record label that I run (Kupid’s Play
Records), that without a
proper marketing plan a
project likely will not bear
fruit. If I want a musical
tour to be successful we
need an excellent marketing strategy that works
within a realistic time
frame and is equally realistically executable.
On these cold winter
days, I am busy writing a
marketing plan to support
M
ost companies aspire to reap a good harvest from the work they do. The prospect of
that harvest is what keeps entrepreneurs inspired and staff motivated. The question
that every business asks, or should ask, is what they need to do to ensure they can harvest
a bountiful feast as the culmination of their work.
There is no doubt that a good harvest comes from experience. An experienced farmer
knows how and when to work the land; an experienced executive knows how and when
to work their landscape. Timing and experience are crucial to the farmer and the business
manager alike. With experience comes the ability to plan. Making realistic plans and working within time are the two biggest factors in planning for success.
the success of Parvati’s
spring and summer 2014
UK tour. A well-executed
and profitable music tou