Parvati Magazine December 2014/January 2015: Consequence/Beginnings | Page 51

BUSINESS
quoted as saying, “One
problem with philanthropy is that it’s unrewarding: You give away
the money, and that’s
it.” While I do not agree,
his quote is appropriate
to understand the key
difference between the
for profit and the not-forprofit business models.
Shiller’s argument does
not hold true for people
and organizations who
feel that serving one’s
soul voice and/or serving others is the greatest
reward.

normally found in the corporate for profit sectors. It
was not until I studied the
international charitable
organization “Embracing The World” that I saw
how not-for-profits can
run with greater efficacy
and efficiency than most
Fortune 500 companies.
Through the support of
volunteers and with a
phenomenal leader at
the helm, Embracing The
World sets yearly targets.
Every year, not only do
they meet their goals,
they exceed them.

The best example of service to the soul voice can
be seen in the arts industry. Not focused solely on
profit, it needs public and
private funding to balance the disproportionate
work-to-income expenditure. Almost everyone
in the arts puts in thousands of unpaid hours,
yet would not trade their
experience for a highpaying corporate job.

This kind of efficiency is
possible for not-for-profits,
when there is clear intention, 100% accountability
and willingness to serve
a defined need. Such is
the intention of parvati.
org. It has a clear focus
on driving social change
and restoring ecological
balance through mobilizing activities that serve a
long-term vision: ensuring
that we leave this planet
better than we inherited it.

Where Shiller’s argument
may hold some merit is
that many not-for-profits
run with inefficiencies not

that we do not own this
planet, but share it. We
have an unwritten contract and responsibility to
leave this world a better place than when we
came to it.
Parvati.org’s first mandate
is to stop the proposed
Arctic seabed bombing
by big oil companies. Its
medium term goal is to
bring about an international marine sanctuary
in the Arctic such that the
waters and its inhabitants
are respected and protected from the interference of shipping, fracking
or drilling.
Whether or not you decide to work as a notfor-profit or for-profit
company, you have the
opportunity to act in
service to your soul voice
and the greater good.
May clarity and effectiveness be watchwords for
you as you create abundance that benefits all.

Parvati.org was born
through a collective
of stewards who know

Since 1994, Rishi Deva, founder and CEO of RishiVision and
entrepreneurial coach, has empowered thousands of businesses.
Rishi has an MBA in marketing and entrepreneurial studies and a BBA
in accounting. He has spent nearly twenty years coaching, consulting,
managing and supporting thousands of businesses from new startups
to active global leaders.
For more information on Rishi, please visit www.rishivision.com.