Chief Executive Designate
# TogetherBetter
Progress , insights and news updates on our partnership March 2017
Paul Hackett
Chief Executive Designate
Optivo is starting to take shape …
Thanks to everyone who gave feedback on the logo .
We had a great response and after analysing first , second and third choices , we ’ ve emerged with a clear and well supported winner !
The above design was liked by both residents and staff who felt it to be a contemporary , eye-catching and unique logo that symbolised people and communities coming together through Optivo . You also told us the colour palette needed to be warmer and the name Optivo made more visible in the design – so that ’ s what we did .
Altogether , we had 920 colleagues respond to the brand positioning survey , which is fantastic . We also had a further 163 residents , stakeholders and potential house buyers respond via focus groups , surveys and telephone calls .
Shadow Board have now approved the design recommended by the testing and by the agency . We ’ re delighted with the result and we ’ re looking forward to seeing it on hoardings ; in offices ; on uniforms and on mugs !
The design agency are now developing the brand fully so we can use it with pride . In the meantime , and as with the name , we must ask you to keep this confidential for now until we go public .
Thanks again to everyone for joining in and supporting our branding journey . We ’ d like to especially thank colleagues who suggested the name Optivo or earlier versions of it . It ’ s been a real One Team effort and we can all be proud of the results . The journey continues …