CA SE STUDY NO. 7
Continued from page 31
Figure 3 Figure 4
Results Population-Specific Targeting
The Fox Insight Facebook Ads Campaign recruited to the trial
(Chart 1):
Total Enrollment
The marketing pilot significantly increased (825 percent)
participant enrollment compared with baseline in terms of
overall participants, individuals with PD and controls. During
the pilot, a total of 1,138 participants, 46 percent of whom
were individuals with PD, enrolled in Fox Insight. Of the 1,138
participants that enrolled in Fox Insight, 760 came directly
from Facebook.
+ + 23 individuals with PD with a score of 25 or higher on the
MDS-UPDRS (Part II)
+ + 64 participants with a PD diagnosis of 10 or more years
+ + 93 individuals with PD with a Non-motor Symptoms
Questionnaire (NMS quest) score of 13 or higher
Recruitment Costs
The cost per conversion (i.e. the total cost of
advertising/number of enrollees) of those individuals who
came directly from Facebook (n=760) was $31.51/per enrollee.
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Accelerating Clinical Trials: Best Practices for Recruitment and Retention