Parkinson's Clinical Trial Companion Accelerating Clinical Trials | Page 28

Use Multiple Communication Methods to Engage Your Audience The recruitment committee can help you identify a series of touchpoints that your target population will experience throughout the patient journey. These may include personal interactions with clinicians and support groups, or digital engagement through platforms such as Fox Trial Finder (foxtrialfinder.org). Think about how best to communicate with your target population at these touchpoints. For example: + + Create a study website that serves as a clearinghouse of information about participation in your trial + + Obtain a toll-free telephone number for your study that can be posted on your website or printed on outreach materials, so that individuals can call for information and ask questions + + Post flyers or educational materials in the office of a neurologist or movement disorder specialist + + Conduct outreach at your clinic using pamphlets, talking points and other educational materials + + Leverage electronic health records and electronic databases managed by your institution + + Promote your trial via advocacy and patient-facing organizations using websites, newsletters, webinars, podcasts or blogs + + Send emails, newsletters and blogs about your trial to your network listserv or to network listservs of community organizations and patient advocacy organizations + + Host webinars featuring study leadership to help individuals learn more about your trial and trial team members Once you and the recruitment committee have generated a list of the top three or four methods to reach your target population (base the number of methods you select on available bandwidth and resources), you can begin to flesh out your recruitment strategy. This strategy should include a timeline with milestones for different methods of engagement, as well as the number and type of messages that you will use with each. The timeline for your recruitment strategy should correspond with the projected enrollment period. If possible, track the number of referrals and/or inquiries that you receive from each method of engagement. This will help you to determine which of these strategies was most effective and which was least effective in recruitment and where efforts should be concentrated. + + Present information on your trial and ways to get involved in research at support groups and primary care clinics using educational slide decks + + Create a trial posting on Fox Trial Finder, The Michael J. Fox Foundation's online clinical trial matching tool. 26 Accelerating Clinical Trials: Best Practices for Recruitment and Retention