opportunities as crises have
come and gone.
• The Terrible Tipster – He
or she could be anyone – your
neighbor, friend or relative.
But whatever their origins,
Terrible Tipsters have one thing
in common: They like to tout
“hot” stocks or “can’t miss”
opportunities. The problem is
that by the time you actually
hear about a hot stock, it may
already be cooling off. And
the “can’t miss” opportunities
often do indeed miss. Don’t
waste time, effort – and
money – seeking a shortcut
to investment success: There
isn’t one. Instead, stick with
an investment strategy that’s
suitable for your goals, risk
tolerance and time horizon.
• The Scary Statement –
When the market is down, you
probably dread seeing your
investment statements. But
don’t let a few bad months,
or even a bad year, cause you
to stuff your money under
your mattress. The financial
markets can turn around
pretty quickly, and if you’re
out of the market when the
next rally begins, you’ll miss
out on some potentially big
gains. So, put those negative
statements aside and look back
at your investment results over
a period of many years – the
big picture might look a lot less
frightening than you’d imagine.
• The Fearsome Forecast
– The performance of the
financial markets is notoriously
hard to predict – but that
doesn’t stop a slew of fortunetellers from trying. And the
same is true of the economy as
a whole – predictions abound,
but many of them prove far off
base. You can always adjust
your portfolio, as needed, in
response to changing market
or economic conditions, but
don’t act on these possible
circumstances just because
someone, somewhere, has
predicted them. Instead, follow
tried-and-true principles such
as diversification, which can
help reduce the impact of
volatility on your holdings.
(However, diversification can’t
guarantee a profit or protect
against loss.)
The ghouls and goblins you
see on Halloween are unlikely
to cause you nightmares. And
the various phantoms of the
investment world may prove
just as illusory. Don’t let them
scare you away from investing.
This article was written by Edward
Jones for use by your local Edward
Jones Financial Advisor.
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OCTOBER 2015
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