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millionaires, a bigger goal is to get the
company up and running where they
will be able to produce the cane here
in Parker County, maybe even passing it
down to future generations to run. One
way of doing that is to come up with
other products to hit all price points in
the market. It’s something that both men
have thought about and are preparing
to make it a reality in the upcoming
months.
“We would like to expand into other
healthcare-related products and offer
other models of this cane, some without
a grabber, so that we can streamline it
and it be cheaper to hit all price points
in the market. We included in our patent
the ability to incorporate an active track-
er like a Fit Bit. Your typical pedometer
does not work well on an elderly person
who moves slowly. When you put the
pedometer on a cane, it measures their
gate speed a lot more accurately. We
want to tap into a market that they are
not selling to.”
The cane is an all-American product,
meaning it’s made here and fabricated
here, unlike many other products. The
Super Cane is $64.95, plus shipping. The
men currently put the cane together in
either Newton’s garage or Overcash’s
shop. When sales start to pick up, they
plan on getting a space big enough
to produce an assembly line to make
production run more efficiently.
In a county where small-town values
marry big business, it is no surprise that
there are a host of successful entre-
preneurs counted within the popula-
tion. Cornerstone Diversified Industries
stepped up to join those ranks by creat-
ing a product that many didn’t even
know they needed; but very soon they
won’t know how they ever lived with-
out it. Their vision is to build up this
business in Parker County and keep it
in Parker County. In Overcash’s own
words, “We want a company here where
everyone can work here, make a good,
decent living and like working for us.”
Don and Susan Newton