Parent Teacher Magazine Rowan-Salisbury Schools January/February 2019 | Page 6

RSS Announces New Logo In October 2018, the Rowan-Salisbury Board of Education approved an updated version of our district’s logo. The new version reflects and aligns with Rowan County’s brand of - ‘Be an original.” With Rowan-Salisbury Schools beginning the new school year as a Renewal School System, it seems an appropriate time to revisit the district’s logo for possible revisions. A little history… In 2014, RSS initiated a new Strategic Plan that included a brand new district logo and tagline - “Extraordinary Education Every Day.” In 2015, Rowan County embarked on a branding campaign that resulted in local government agencies and organizations embracing a new brand and changing their logos to alignment with the brand - 'Be an original.' Miller Davis Studios designed our current logo. We asked MDS to provide a redesign of our current logo to reflect and align with Rowan County’s brand - 'Be an original.' We also asked for the redesign to be subtle so that it would not be necessary to make drastic changes to materials that currently bare our logo. Rather, changes may be made as the need arises. The associated costs were paid for by TDA -Tourism Development Authority. Moving forward, our community plays a vital part in the success of our Renewal efforts. It is important to embrace and expand partnerships in our community. A new RSS logo that aligns with our community brand demonstrates unity and ownership – an important component of Renewal. Sue Park Educational Consultant LLC After School Tutoring Dyslexia Screening Private Tutoring 315 N. Main St., Suite 3 Salisbury, NC 28144 [email protected] 4 • January/February 2019• Parent Teacher Magazine  Office: 704-754-5625 Cell: 704-239-3863 www.theparkacademy.com