P.A.R.C. Mag Issue #8 - Page 31

Working Woman magazine, where I was introduced to the challenges of pay inequity, gender discrimination, and the intersectionality of feminism."

"For about 25 years, I commuted to NYC, working in business, consumer, and diversity journalism. Among my various jobs, I served as Editor at Executive Female (which was the PR arm of the National Association of Female Executives and bound bi-monthly within Working Woman magazine) and Managing Editor at DiversityInc before launching my own communications business about 6 years ago."

P.A.R.C. Mag: You’ve been working as a Media Relations Consultant since 2012. Can you explain what that is? What is a typical day like for you?

Gail: "Since my target client base is nonprofit organizations and women- and minority-owned businesses with limited budgets, depending on the contract I can be responsible for both external media relations and internal communications (PR). A typical day starts with trawling the news for content to post to my clients’ social media accounts, proofing handouts, writing web copy or letters, and creating graphics for events and social media. During the afternoon, I might write a press release or copy for a company newsletter, reach out to a potential partner, or pitch an event to local media outlets. Late in the day, I typically conduct research or post curated or original content to my clients’ social media accounts, focusing on their subject-matter expertise that can range from social justice and women in the workplace to leadership development and nonprofit management."

P.A.R.C. Mag: Can you explain the importance of media relations? How does this role differ from public relations? How does this role offer help to your clients?

Gail: "Honestly, my role includes both public relations and media relations for many of my clients. At ACOD, we agreed that media relations would best suit the organizations’ needs because, when I began nearly 5 years ago, they were about to celebrate their 65th anniversary