For centuries, Amsterdam has been known as one of the leading
cultural centers of Europe. You don’t have to enter a museum or
theatre to see the proof of it. The culture here is explicitly visible
on the streets to savor. Taking a stroll along the canals would be a
fantastic cultural experience, but there is more to it if you are all
set to explore the city. Some of the most important attractions
of Amsterdam that you can truly enjoy here are its 60 theaters
and concert halls, 40 museums and more than 140 galler-
ies, and all that in the relaxed atmosphere for which the
city is widely popular. In addition, culture in Amsterdam is
remarkably rejuvenating.
The mentality of the locals can
only be praised once you come to
know what it is about i.e. you can
freely enjoy Beethoven as much
in jeans as in a tuxedo. Music
and theater fans can delve
into entertaining themselves
with more than 16,000
concerts and theater
performances held
throughout the
year, which is
a big feat.
As the owner of a media agency, I cannot be more proud
of a collaboration like the one with PAN Amsterdam.
It’s a fair with so much prestige and so many wonderful
materials to work with, that an event magazine is a
great asset for both PAN Amsterdam and EuropeanLife.
As an entrepreneur well-versed in the international event
industry, I see a strong changing market compared to a
few years ago. For a fair the progressive globalization
means that they have to take a big step to keep up with
the competition in a fast-changing event landscape.
Because of digitization you have to be seen in
the international arena and a simple catalogue
is no longer sufficient for your brand awareness.
More so, the role of social media, influencers, and
digital distribution and media partners is what
will ultimately determine the visibility of an
event and their international profiling.
After all, a beautiful magazine is an efficient
marketing tool for us to reach the right target
groups and be able to give the exhibitors
the opportunity they’re looking for to show
themselves globally. Our promotion campaign
will make PAN Amsterdam Magazine and
their exhibitors visible from Europe to Asia to
the US. Through our storytelling magazine
we give the fair a face it needs and put the
fair on the international map!
This is a win-win collaboration between two powerful
organizations; a cooperation to my heart.
Bernadet Bijsterbosch
CEO EuropeanLife Media S.L.
Photo
by Amsterdam
KoenSmilde
PAN
10
PAN Amsterdam
11