¾ ¾ During the construction phase of the project, specific
communications can be made with affected residents and
businesses to keep them informed of the progress and
to coordinate how they may be affected throughout the
construction phase.
Town Communications
The Town and UUTF will require regular communications
with residents and businesses Town-Wide using various
mediums to ensure regular updates are being delivered. This
includes the utilization of direct mail, email services and online
communications. Our surrogates would be provided talking
points and messages that they can use to share with their contacts.
¾ ¾ Printing of direct mail, brochures and fact sheets to
provide residents information about the project. This
includes the distribution of a Town-Wide undergrounding
newsletter to share updates and issue specific cards to
notify or update residents and business owners.
¾ ¾ Neighborhood by neighborhood updates as the project
progresses, including progress reports, alerts and
completion of milestones and goals.
¾ ¾ Email communications to share information, updates, or
alerts that need to be quickly shared.
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¾ ¾ Consistent updates to the website to provide fresh and
new content as well the utilization of social media to share
information. The undergrounding project has a Facebook
page and the Town has a Twitter feed that can be used.
Facebook and online ads about community presentations
that are occurring to encourage participation.
¾ ¾ Guest editorials into the Daily News from the Town
Manager, Public Safety officials, and experts.
Media Relations
The media can provide opportunities to get information out and
share details. The outreach can include story opportunities and
interviews with stakeholders, surrogates and third party groups.
¾ ¾ Provide the Palm Beach Daily News regular press releases
on new information, as well as present opportunities for
stories or interviews.
¾ ¾ Keep an open dialogue with the Condo News and Palm
Beach Daily News to ensure factual information is
presented.
¾ ¾ Work with other news outlets with reach into the Town or
national or regional magazines and periodicals that have
an interest in undergrounding.
¾ ¾ Letter to the Editor program that focuses on our messages
and facts about undergrounding, by helping residents that
want to share their experiences.
TOWN OF PALM BEACH