PaintballX3 Magazine Euro Edition, May 2014 | Page 20

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John Amodea: Jim, what’s new at
Enola Gaye? We’ve heard there may
be a name change or logo change
coming. Can you fill us in on that?
Jim Rose: Yeah we’ve had a bit of
a refresh on the old logo, it’s been a
long time in coming, nothing too much
just an update to the existing look.
We are not having a full name change
as we are a globally known brand and
we’re not in the business of commercial suicide just yet. However we are
introducing our name abbreviation
which will eventually be the forefront
to the business, but this transition
will take years. We have always been
known as EG but have never really
pushed it as a name; we will always be
Enola Gaye but the full name will start
to take a back seat on much of our advertising and promo.

What’s your most popular smoke?
It’s difficult to say which is our most
popular smoke, but if we were to go
strictly by sales it would have to be
the Wire Pull Smoke, which was our
first unit that we introduced. This unit
will soon be known as the WP40 as al l
of our hand deployed smokes are wire
pull. This unit is the most common
on fields and sells well into rental and
serious players alike, the Burst Smoke
Why? Not so much for the controver(BWP) and the EG18 Assault Smoke
sial side of things as the name is not
are very popular with high end players
actually changing, just being abbrevilooking to create cover immediately.
ated. We know that not every person
Our sponsored team The Sandbagis fully cool with wearing the word
gers only use EG18 and swear that
Gaye on their chest, so the EG logo
this type of cover has won them critwill fill that gap. It’s not uncommon for ical games in sparse woodlands; The
companies to abbreviate, AG, BA, AA
Sandbaggers won the UWL in the UK
there are hundreds of examples. We’re last year using Enola Gaye smoke.
pretty excited about the new look!
What’s the difference between the
Tell us a bit about your new BB and EG18, Wire Pull and MK5?
Paint Grenades?
OK, so it is slightly confusing as all
The Paint Grenade was the first prodof our products are Wire Pull, but our
uct that we ever made and is still gooriginal design was named Wire Pull as
ing strong. It is one of our best selling
products in the UK and any decent
field carries this as standard; the rubber non-explosive version that is seen
across the States has limited appeal in
Europe due to our more popular product. We have a Wire Pull version that
will be introduced to the USA in the
near future, however dealers and users have to be patient as we have to
iron out approvals on local and national levels before it is introduced.
May 2014 X3Euro