Paintball Magazine Paintball Magazine March 2019 Issue | Page 86

The league is part of a technology and
media startup. We can build any fan
experience we dream up. Our streaming
platform, StreamPB.com, already has
integrated chat. During our simulcast
of the Super7s webcast, we were able
to syndicate matches to social channels
within 20minutes. We were also able to
syndicate highlights to social channels
while those teams were still on the field.
Every product we build is to increase
viewship of free casts and increase
engagement.
The Paintball Webcast has always been a
30 hour product to be consumed over the
course of 3 days outside of the television
attempts. I made the decision to post-
produce the NPL show rather than stream
it live very early on. On the creative side,
we are afforded more flexibility than ever
before. We can utilize action-cameras, ref
cameras, and many more mobile units.
We want to feel the adrenaline, hear the
players put together moves, and feel
closer to the action than ever before. Our
sport is incredible. It’s just very hard to do
it live.
week in an hour long show that is easy to
schedule and easy to consume. One NPL
event gives us enough content to release
three times a week for months. Awareness
is half the problem. We go for weeks
at a time without any content between
events. What if there was no downtime?
Would would happen to viewership and
fan engagement?
Of course, we need to deploy a little
bit of trickery to get the live feeling into
a post-produced show. We’re going to
live-stream matches at air-times. Chat,
polling, fantasy, it all runs in real time with
the stream. Our goal is to use technology
to enable a live experience. A lot of that
tech is already being tested.
It’s a true 360 strategy unlike anything this
sport has seen. We have a lot of smart
people working on this project.
JA: Anything you’d like to add?
I’m incredibly excited about the future
of this sport. I truly feel as though we are
ready for a resurgence. Classic paintball
is coming back thanks to the ICC and
Our show looks different. And we have ICPL, regional leagues are growing, and
the ability to distribute it differently. We people are coming back to the sport. NXL
can release matches multiple times a participation is up year over year.
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