Paddock magazine December 2014 / January 2015 Issue 70 - Page 7

CONTENTS 16 STARTING GRID Five Ways To… …run an incredible F1 race. By Katja Heim, CEO of KHP Data p26-30 The Strategy Behind… being a partner of Ferrari...........10 Behind The Scenes Talent. Ensuring financial health... 12 Moving On Up. Jono Lester................................................. 14 Five Ways To… run an incredible F1 race......................... 16 Where Are They Now? Max Mosley.................................. 18 Q&A In The Paddock. Charles Pic.....................................20 My Race Day. Laurence Cellario......................................... 22 Driver In Focus. Lewis Hamilton.......................................24 DATA Trackside advertising. Brazil............................................26 Trackside advertising. Abu Dhabi....................................28 Media Map............................................................................30 Social Networkers...............................................................30 COLUMNS Money, Egos And Speed. Brian Sims.....................................32 Social Column. David Granger................................................ 36 Sponsorship Column. Bill Herring...............................38 FEATURES Cover Story p46 The world he created Bernie Ecclestone, CEO of FOM Inside Story. Lessons from Hollywood..................................40 Business Story. How to crowdfund an F1 team...................44 Cover Story. Bernie Ecclestone, CEO of FOM.........................46 SEASON REVIEW Intro................................................................................................51 Mercedes.......................................................................................52 Red Bull........................................................................................ 56 Williams. ...................................................................................... 58 Ferrari...........................................................................................60 McLaren........................................................................................ 62 Sahara Force India...................................................................64 Toro Rosso...................................................................................66 Lotus..............................................................................................68 Marussia.......................................................................................70 Sauber............................................................................................72 Caterham.......................................................................................74 LIFESTYLE LUXURY GOODS SPECIAL p95-101 070 / December 2014 IWC: Sharing the values............................................................... 76 Under The Hammer. Still up for grabs!................................. 78 Car Review. 2in1: beauty and the beast..................................80 If I Ran F1. Jay Beever of Embraer........................................... 82 Charity Box. Helmets for life....................................................84 Gallery...........................................................................................86 LUXURY GOODS SPECIAL Intro................................................................................................91 A 2014 luxury item catalogue of our most impressive essentials Executive Office. Sergey Vorobyev.......................................102 7