Paddock magazine December 2014 / January 2015 Issue 70 | Page 7
CONTENTS
16
STARTING GRID
Five Ways To…
…run an incredible F1 race.
By Katja Heim, CEO of KHP
Data
p26-30
The Strategy Behind… being a partner of Ferrari...........10
Behind The Scenes Talent. Ensuring financial health... 12
Moving On Up. Jono Lester................................................. 14
Five Ways To… run an incredible F1 race......................... 16
Where Are They Now? Max Mosley.................................. 18
Q&A In The Paddock. Charles Pic.....................................20
My Race Day. Laurence Cellario......................................... 22
Driver In Focus. Lewis Hamilton.......................................24
DATA
Trackside advertising. Brazil............................................26
Trackside advertising. Abu Dhabi....................................28
Media Map............................................................................30
Social Networkers...............................................................30
COLUMNS
Money, Egos And Speed. Brian Sims.....................................32
Social Column. David Granger................................................ 36
Sponsorship Column. Bill Herring...............................38
FEATURES
Cover
Story
p46
The world he created
Bernie Ecclestone,
CEO of FOM
Inside Story. Lessons from Hollywood..................................40
Business Story. How to crowdfund an F1 team...................44
Cover Story. Bernie Ecclestone, CEO of FOM.........................46
SEASON REVIEW
Intro................................................................................................51
Mercedes.......................................................................................52
Red Bull........................................................................................ 56
Williams. ...................................................................................... 58
Ferrari...........................................................................................60
McLaren........................................................................................ 62
Sahara Force India...................................................................64
Toro Rosso...................................................................................66
Lotus..............................................................................................68
Marussia.......................................................................................70
Sauber............................................................................................72
Caterham.......................................................................................74
LIFESTYLE
LUXURY GOODS
SPECIAL
p95-101
070 / December 2014
IWC: Sharing the values............................................................... 76
Under The Hammer. Still up for grabs!................................. 78
Car Review. 2in1: beauty and the beast..................................80
If I Ran F1. Jay Beever of Embraer........................................... 82
Charity Box. Helmets for life....................................................84
Gallery...........................................................................................86
LUXURY GOODS SPECIAL
Intro................................................................................................91
A 2014 luxury item
catalogue of our most
impressive essentials
Executive Office. Sergey Vorobyev.......................................102
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