Interest in cosmetics spiked this year as consumers turned to performative self expression on social media during stay-at-home . Our beauty client ,
LimeLife , was thrilled to see ( and meet ) increased demand . Not only did the beauty brand experience incredible growth in 2020 revenue vs . the year prior , social media engagement across all platforms increased dramatically . Overabove ’ s work with LimeLife encompassed content and storytelling across social media platforms to boost buzz and interest throughout the year ; we even helped concept and create a virtual event , LimeLifePalooza . Centered on the theme “ Making Waves ,” the event was conceived to spotlight and celebrate LimeLife Beauty Guides who helped drive the brand ’ s success in 2020 .