Overabove January 2021 | Page 8

LIVE ! GOES LIVE

Shutdowns didn ’ t deter the forward progress of the gaming industry : Two new LIVE ! casinos are opening their doors in Pennsylvania — albeit with stringent safety precautions . Overabove was integrally involved in marketing the launch of the LIVE ! Pittsburgh property , creating direct mail and email , pre-opening communication and acquisition campaigns to drive new Rewards Member signups . Next up — LIVE ! comes to the City of Brotherly Love in 2021 — and Overabove will play a role in introducing the brand in Philly , too .
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LIVE ! GOES LIVE