I had the pleasure of working with the wonderful Awhina from Lua on a recent photoshoot. It’s not very often I come across someone with such a firm grasp on their branding, I was curious to know more.
1. Why did you start LUA?
Lua started as a joint project roughly around August 2015. I had finished working as a naturopath in an 8.30-6 job 3 months earlier and I was building a private naturopathic/herbalist clinic from home. Something changed as soon as I became a mother in my 20s. I do believe I let societal thinking influence me in my choices, I’m still shocked at this revelation. I felt like a bad mother for never being around and when I sat down to work it out, I actually made more money by staying at home.
Two months into the venture I learnt an important lesson about not mixing friends and business. I also learnt that I have a driving force within me that is hard for most to keep up with.
I'm a forward thinker.
Im passionate about things at the best of times.
I can visualise Lua evolving in front of me.
It's not easy to pull someone along, you can't make them passionate, you
passion brought
to life
By Danni from Winmill Creative
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