Our Maine Street's Aroostook Issue 9 : Summer 2011 | Page 80

75 Years of Graves’ Shop ‘n Save A Focus on Business The Graves family has been a prominent central Aroostook grocer for 75 years. The business dates back to 1935 when Bill Graves and his sons Vincent, Donald, Phillip and Robert opened a grocery store in Mars Hill. In 1945 the Graves became a trusted partner with Hannaford Brothers. This relationship has grown over the years, and today they have become Hannaford’s longest running wholesale customer. In the mid 50’s they expanded to Caribou with a store on Sweden Street. In 1959 they moved into a new store on State Street in Presque Isle. This new store was the first in the area to offer fresh-baked bread and home-style baked beans. In the late 60’s Hannaford Brothers approached Bob Graves Sr. about moving to a new location on north Main Street next to Mammoth Mart. In 1970 they moved to this new 18,000 sq ft location and closed their State Street store. With the increased space came new trends in the grocery business, a deli department and an in-store bakery were added. Other changes that occurred in the 70’s include the closure of their Caribou store and the buyout of brothers Vincent and Donald by Bob Graves Sr. In 1985 they acquired Sampson’s Supermarket on south Main Street, and in 1987 the north Main Street location was expanded to 24,000 sq ft. Both stores were run simultaneously. 78 Focus on Business SUMMER 2011 In 1991 a second expansion was made to the north Main Street store to its present size of 39,000 sq ft. With that expansion it became more economical and efficient to run one large store than two smaller stores, and the decision was made to close their south Main Street store. In 2002 the Graves did a complete facelift to their remaining north Main Street store, which was by far their most extensive remodel ever. All new floors, new ceiling, new lighting were installed, 75% of their equipment was replaced, and a complete new décor was given to the store. At the same time several new departments were added: a pharmacy, a butcher shop, a fresh seafood dept. and a health food section called Nature’s Place. There are several reasons that the Graves attribute to their success. Foremost is the loyalty and trust their customers have shown over the years. The Graves family emphasizes the importance of customer service. It’s a part of every employee’s training. Poor customer service is simply not tolerated, as it is the one thing that people remember. The quality and caliber of their employees have also contributed to their success. On average, Graves employs between 75 and 85 employees. Some of these employees have been with them for 20 plus years. Customer Source surveys say that customers continue to shop Graves because of their superior perishables, cleanliness, customer service and a variety of good quality products at competitive prices.