Our Maine Street's Aroostook Issue 6 : Fall 2010 | Page 60

Greater Fort Kent Winterville Plantation to the town of Allagash and North East to St. Agatha As many of you have already heard the 10th Mountain Lodge will be holding their second E.ON Ruhrgas IBU World Cup event in February, 2011. This in itself would be a huge event for Aroostook County but this year will be even more special with a second E.ON Ruhrgas IBU World Cup event being held at the Nordic Heritage Center in Presque Isle!!! The marketing capabilities of such events are extraordinary which should generate large amount publicity and hopefully bring many people to the County. Here are a few facts to give everyone a measure of how large these events may be. It is expected to have extensive broadcast coverage by 5 international networks. It is anticipated that from these broadcasts, there will be 120 million impressions generated throughout Europe and North America. The last World Cup in 2004 attracted 20,000 spectators and it is expected that even more biathlon goers will attend the 2011 E.ON Ruhrgas World Cup event. So as you can see this has the potential to have a huge impact for many communities. This is a great opportunity for the County but it is extremely important that everyone be prepared and contributes in any way that may be possible. There are endless opportunities for people to get involved in the overall celebration. The first is those with time to volunteer and are interested in doing so, should get in contact with your local event organizers. They will be more than happy to put you to work and will be able to find a task to utilize your talents. The second is if you are a business or organization, do things to promote yourself and this 58 Our Communities FALL 2010 will help add to the festivities as well. One example of this would be decorating store fronts or having specials for those two weeks. This is not limited to just those entities within the towns of Fort Kent and Presque Isle but, it is equally important that other communities welcome the tourists into their towns as well. The third option in getting involved is if you have a house, spare room, or a camp that is vacant; make it available to spectators. Housing will be a major task to ensure everyone has a place to stay. By folks opening up their homes this will guarantee that there will be room for all people who may be interested in attending events. A subcommittee has been formed to match interested individuals up with prospective spectators who are in need of housing. Simply call 1(800) SEE-FKME if you are interested in either leasing housing or looking for available accommodations. For those individuals who are from away and also those living in the county, if you have the ability, you should make every attempt to come and witness such events. Spectators will have the opportunity to see many Olympians who participated in the Vancouver Olympics. Not only is biathlon a fun sport to watch, spectators will get to enjoy all the entertainment and festivities. At the event in 2004 it was said that it was the biggest party ever seen in our area, this year will be even bigger and better. Please consider being a part of either or both E.ON Ruhrgas IBU World Cup venues. Remember also, that just because you don’t live in Fort Kent or Presque Isle, it doesn’t mean that you can’t be part of these wonderful events and contribute greatly.