our growing world sep. 2013 - Page 2

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BY rachana

MASS MEDIA

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is mass media affecting studies and work

WHAT IS MASS MEDIA?

The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies.

WHERE IS IT USED?

Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a newspaper, book, pamphlet or comics,[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards , blimps, and skywriting.Public speaking and event organising can also be considered as forms of mass media. The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television. Many other mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or distributing a QR Code in print or outdoor media to direct a mobile user to a website. In this way, they can utilise the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently

AVAILABLE FROM

All good electrical retails or visit www.apple.com

PRICE

32 Gig $499

64 Gig $599

3G $699

RATING

THE GOOD

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THE BAD

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