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The doTERRA Vision ® The name “do-TERRA” is a Latin derivative meaning “gift of the Earth.” In the spring of 2008, a group of health-care and business professionals who shared profound personal experiences with the life-enhancing benefits of essential oils came together with a common vision of bringing a new standard of therapeutic-grade essential oils to the world. They wanted something different that would appeal to all people—from those who knew nothing of essential oils, to those who were considered experts in the field. Though do-TERRA has experienced phenomenal growth, these same individuals work to maintain the culture of a small company where everyone has a voice and a place.