Orient - The Official Magazine of the British Chamber of Commerce Singapore - Issue 72 June 2019
Let's Discuss... Getting your Employee Engagement Right
Do a few things brilliantly
We are bombarded by content every day so be aware that more is not always good. Focus on developing an internal communications strategy which uses carefully chosen tactics and assets which will give you maximum engagement without overloading people’s inboxes or heads!
Encourage sharing
Consider how you can get people sharing stories, best practice and good (as well as bad) news to encourage fresh thinking for future communications campaigns.
Be ready to take a back seat
Employee engagement is exactly what it says – it is for them, not you. So be ready to transfer ownership once they are comfortable with the communications tactics and processes you have put in place. The best employee engagement happens when people have a role to play in choosing how you communicate with them.
Change happens in every aspect of life but how we react to it and engage with it determines its impact on us. Our work lives are no different so making sure you’re prepared now for whatever direction your business might take in the future is one of the best investments you can make.
This article was contributed by the Marketing & Communications Committee.
The Marketing & Communications committee exists to keep British Chamber members and the broader business community in Singapore updated with the latest research, trends and technology in the marcoms sector; to promote industry best practice and showcase the individual capabilities of members via Chamber initiatives and through the development of its own events, seminars and shareable content.
For more information visit www.britcham.org.sg/committees/marketing-and-communications