Orient - The Official Magazine of the British Chamber of Commerce Singapore - Issue 72 June 2019
Jumping in With Both Feet – Transforming the School & Sports Shoe Market in Singapore
We have already been appointed by St Joseph’s Institution International Elementary School as their school uniform provider and are hoping more schools will follow in their footsteps.
Standing for something special From the very first moment we talked about Ten Feet Tall, we wanted our business to stand for something special. We established our Shoe Bank and asked customers to bring their old school or sports shoes back to us when then they come to buy new ones. We’ve collected over 2000 pairs since launch and sent them to children in Indonesia, Cambodia, Thailand and India. Covering the soles of feet helps prevent parasitic absorption, which is known to have caused widespread gastrointestinal issues in South East Asia.
This year, we have partnered with US not-for-profit Soles 4 Souls so we can now collect any pair of shoes in good condition (adults’ and children’s). We will be hosting 17 ‘Kick Off Your Shoes’ events at the end of term with our school, corporate and club partners. When you come to see us for new school or sports shoes, remember to donate your pre-loved pairs to our Shoe Bank and help us make a difference, one step at a time.
About the Author Prior to moving to Singapore Sam was Director of Blue Rubicon, London’s top corporate PR agency. Her clients included major brands such as Virgin Airlines, Waitrose, Unilever and Diageo. She set-up the firms Asia pacific operation in Singapore in 2014 before the entire operation was sold to a US strategy firm creating one of the largest strategic communications practices in Europe. Sam met Nicola through a serendipitous encounter when Nicola recognised Sam’s husband on a flight back from the UK – he had worked with her own husband at them same law firm 20 years ago. The rest as they say is history…
ABOUT THE COMPANY At Ten Feet Tall we know there’s no such things as an average school day. Every second is jam-packed with new experiences and opportunities. To help children make the most out of every moment we believe they need to feel comfortable and confident in what they wear. Whether you are a break-time ballerina or a footballer at lunch, we measure and fit shoes which are up to every challenge. When we launched Ten Feet Tall, our mission was to transform the way school and sports shoes are sourced, measured, fitted and sold in Singapore. Now we’d like to do the same for school uniforms making us Ten Feet Tall from top to toe. Find out more at www.tenfeettallshoes.com