Orient Magazine Issue 72 - June 2019 | Page 69

Orient - The Official Magazine of the British Chamber of Commerce Singapore - Issue 72 June 2019

Jumping in With Both Feet – Transforming the School & Sports Shoe Market in Singapore

By Samantha Shorten, Co-founder,
Ten Feet Tall Shoes

When British mums Sam Shorten and Nicola Bradley launched Ten Feet Tall three years ago, their mission was to provide properly measured and fitted school and sports shoes, handpicked for tropical toes. No need to take that extra suitcase home to stock up on shoes this summer, head to
Ten Feet Tall!