Orient - The Official Magazine of the British Chamber of Commerce Singapore - Issue 72 June 2019
Naylor Foods Partners QSR Brands to Deliver the Freshest Quality British White Cabbage for KFC Coleslaw
Naylor Foods Sdn Bhd, a UK-based company that has been growing vegetables for over 100 years, has signed an agreement with QSR Brands (M) Holdings Bhd (QSR Brands) through its manufacturing division, QSR Manufacturing Sdn Bhd (QSRM) to provide the company with consistent source of premium quality cabbage for the world-famous KFC Coleslaw.
“We are excited to venture into this partnership with Naylor Foods who shares the same passion and commitment to deliver only the highest quality food to our customers. We take great pride in serving the freshest, Halal-quality, wholesome food and this remains at the core of our business, until today,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands.
“This partnership with QSR Brands is an extension of our commitment to quality, where our vegetables are lovingly grown to bring the freshest flavours to our customers in an instant,” said Mr Simon Naylor.
Having an extensive network of restaurants with more than 830 KFC and 470 Pizza Hut, QSR Brands is known as the only fully integrated food operator in the country. QSRM, as one of its subsidiaries, is responsible for producing KFC’s refreshing signature side, coleslaw that Malaysian consumers have come to love.
Naylor Foods is the Malaysian arm of Naylor Farms England, which for the past 110 years has been known for its supply of quality produce and the supply of the British Coleslaw cabbage in the UK.
The three-year agreement was formalised by Mr. Simon Naylor, the third generation of Naylor Farms and Mr. Adi Wira Razak, Chief Executive Officer Upstream Division, QSR Brands; witnessed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands in a signing ceremony held at QSR Brands’ Head Office in Petaling Jaya.