Orient - The Official Magazine of the British Chamber of Commerce Singapore - Issue 66 May 2018 - Page 41
B2B BRANDS AND THE POWER OF WHY By Poppy Robinson, Regional Director, Bray Leino Singapore
Making B2B brand stand out from the crowd is what gets Poppy and the Bray Leino team out of bed each day. Being good at what you do isn't enough anymore. Now your customers want to know 'why' you do what you do and what that means for them.