glimpses
New Appointment at Essilor
E
ssilor International announces the appointment of
Frédéric Mathieu as Corporate Senior Vice-President
Human Resources as of September 1. A member of
Essilor’s Executive Committee, he reports to Paul du Saillant,
WooDone Eyewear
choses Zed_Comm
to manage the
communication activity
Chief Operating Officer.
Mathieu joined the Essilor Group in 1996. He was
successively responsible for Worldwide Logistics and
Industrial Strategy, then CEO of Essilor Australia-New
Zealand, VP Northern Europe, and lastly President of BBGR
S
eptember 2013—WooDone—the Alto Adigebased company that manufactures eyewear
in
wood—has
chosen
Zed_Comm
for
communication and press office actions targeting
end-consumers in Italy and optical operators at the
for the last three years.
Before entering the Essilor Group, he worked at Boston
international level.
Inspired by the fascinating landscape of the
Consulting Group and Elf Aquitaine.
A graduate of the Ecole des Mines in Paris (1982),
Dolomites, the WooDone brand was created in 2011
Mathieu also holds a MBA from INSEAD (1988) and a MS in
by two friends and entrepreneurs Thomas
Geophysics from MIT (1984).
Oberegger and Klaus Tavella. They worked on
several prototypes and after two years they were
able to complete their project: handmade eyewear
from certified Alto Adige wood. The presentation
Eye Plus Optical Lab
Custom Clip-on specialist
of the first models in January 2012 was a huge
success. After further modifications and finishes, in
August 2012 they produced the perfect model
made from a single block of wood composed of
eight layers of chipboard obtained from recycled
acacia, cherry and walnut wood.
Rimless
Nasal
In September, WooDone debuted in Paris at
Silmo with a collection of eight models: it was so
successful that in only 12 months the brand was
Nasal Clip-on
Series with Flatter
Base Lenses.
being sold in 1000 stores worldwide and the
company was producing 10,000 pairs a year.
Based in Milan and Verona, Zed_Comm has
Full Rim
Nasal
been a communication and public relations agency
for over 20 years. In addition to traditional press
office services, e xternal relations and advertising
consultancy, the agency also proposes innovative
forms of communication, the organization of
• Surfacing lenses
• Stock lenses
• Frames repair... and more
events, and marketing strategies that ensure
visibility and high levels of performance. Thanks to
dynamism, flexibility and proven communication
7170 Warden Ave., Unit 25, Markham, Ontario L3R 8B4
Tel: 905-475-7588 Toll-Free: 1-866-553-7587 Fax: 905-475-7533
www.eyeplusoptical.com E-mail: [email protected]
experience in the optical, fashion and accessories
sectors in Italy and abroad, Zed_Comm is keen to
start working in close synergy with WooDone to
guarantee the visibility of these unique and original
eyewear collections in various media channels.
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OPTICAL PRISM | OCTOBER 2013