Lehrer explains that geek culture
has extended to all areas of popculture including fashion, sports,
technology, music, gaming, film, art
and entertainment.
“Geek chic is an attitude,”
Lehrer explained. “It’s a direction in
fashion where nerdy equals being
lighthearted and sexy. Top TV shows
in the Big Bang Theory prove it’s
cool to be individualistic, to strut
your smarts. Being interested in
technology and the larger challenges
facing the world is important. We
identify our passions through our
choices in eyewear; Wearing Geek
Eyewear signals, “I’m cool, hip, chic,
aware, interesting and fun.”
A self-proclaimed geek, Lehrer
combined her love of arts, fashion,
entrepreneurial spirit and background
in healthcare to create a company
that embraces a global community for
fellow geeks.
Geek Eyewear puts a bold face
forward and isn’t shy about colour,
Geek Eyewear’s “Geek 123
Black Matt”; “Geek
Cat 03” in red.
“I remember growing up and
feeling self-conscious when I had
to wear glasses as a kid. I am so
proud to be part of a brand that
embraces individuality and creative
expression,” Lehrer said. “There is
no age barrier to looking hip,
youthful, slightly irreverent, fun yet
thoughtful. Since eyewear is the
ultimate fashion accessory, there’s
nothing more important than what
you wear on your face. We offer
Original Penguin is
Geek classic with a
broad appeal.
Top: “The Wayne”;
bottom: “The
Snapster”
28
OPTICAL PRISM | OCTOBER 2013
over 40 different styles so there’s
a pair of Geek Eyewear® for every
face shape.”
And every age too. The Geek
Eyewear® collection is a spectrum of
frame colours and choices for all ages.
Committed to offering affordable
quality, most Geek Eyewear® frames
retail for under $100. Plastic frames
are handmade from acetate. Metal
frames are made from upgraded
materials such as stainless steel. All
frames are 100 per cent ophthalmic
quality. Geek Eyewear also offers
options like polycarbonate lenses that
are light and strong, plus sunglasses
available in a wide variety of colors.
Original Penguin Eyewear offers
a different take on geek chic, which
Rademacher describes as a one-of-akind eyewear collection, paying
homage to 1950s Americana while
incorporating modern trends and
design improvements to enhance
the fit.
“The collection is thriving and
boasts great sell through and reorders
thanks to its original designs and
throwback feel. Original Penguin is
cool, easy-going and appealing to a
wide range of consumers,” she said,
noting that eight new optical frames
have been added this season.