W
hat is old is new
again as vintage
inspired eyewear
continues to fill
the pages of magazines and appear
on catwalks. The trend in the
eyewear industry shows that wearers
of all ages are looking to recapture
this retro look. Fortunately for
eyecare providers (ECPs) and their
patients, the look of yesteryear is easy
to find.
Long gone are the “granny”
styles; frame designers know that
today’s wearers maintain an active
lifestyle and are fashion conscious
which is reflected in the many
flattering styles available. New
designers create frames in funky, bold
designs that are able to accommodate
a patient’s eyecare needs including
those of older wearers who may
require a digital progressive lense.
For those of us who have been in
the eyecare field for many years, the
styles customers are looking for are
reminiscent of designs from companies
such as Art Craft, Tart Optical, Joy,
SRO, Victory and Shuron. Another
famous style making a comeback is
the infamous Clubmaster, a men’s
frame Ray Ban first introduced back
when Bausch & Lomb manufactured
frames.
One collection that will attract
male consumers is set to debut this
Fall. Viva will launch a vintage
inspired line using unique colors
which give these retro designs a more
contemporary look. The GANT
men’s collection is comprised of
classic rectangular frames with
stainless steel fronts in vibrant hues
such as red, olive and navy along
with more traditional hues of
black, brown, gunmetal and silver.
Embellishments for this frame
include the GANT navy colored
temple tips to compliment the
handmade
acetate
two-toned
temples. The Rugger Optical
collection includes a retro-styled
small round frame described as a
“geek chic” Clubmaster inspired
frame and thick, rectangular shaped
frame.
Gant, G 102
from Viva
by Paul DiGiovanni
M.B.A. LDO
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