by Sarah McGoldrick more comfortable with the idea of glasses .
A helpful link helps parents connect with participating Optometrists across Ontario and offers information in more than a dozen languages .
Many parents often dread the idea of getting glasses for their children because of the cost and the possibility of breakage . HOYA has worked to develop products that have a long life and fit the budget of busy working families .
“ We believe ECPs should spend time on educating parents on the advantages of kid-friendly materials , lens designs for active youth and a new lens coating that provides a measure of health protection ,” he said .
The Phoenix lens material is one of two lens materials recommended by the American Optometric Associations ’ Clinical Practice Guideline for Paediatric Eye and Visual Examinations .
The durable and robust material is light and comfortable for young people to wear , ensuring the glasses stay on fussy young faces .
HOYA has also addressed the growing use of digital devices by young people . New lens treatments such as ReCharge coating reduces this light and increases visual sharpness when you are using back lighted devices .
Pietrobon noted the Nulux Active 5 lens is a popular choice because it offers quick focus and defocusing abilities for wearers in a highly digital age .
“( The ) lens design has been very popular for the youth market since visual requirements demanded in the digital age of devices , tablets and smart phones have increased the demand for supporting the requisite vision requirements . The lens design provides support in the lower part of the lens which can help reduce eye strain and tiredness ,” he said . The addition of Recharge will help with contrast and visual comfort . •
To learn more about HOYA Vision Care Products visit www . hoya . ca
To learn more about the ESEL program visit eyeseeeyelearn . ca
OPTICAL PRISM | JULY / AUGUST 2013 31