INFACE
REAL ADULT FASHION FRAMES FOR
the Danest of them all
THE ” PETITE ” FACE
WHAT IS ” NIFTIES ”
To answer the specific demand for fashion frames for small PD ´ s , a few years ago , Inface launched their ” Nifties ” collection , an extension of the existing collection offering high fashion frames to fit small faces .” It has been a huge success in every country worldwide , and quite an honour to be able to give patients in this specific segment a totally new opportunity in choosing a personal and trendy frame ” says Hans Laursen .
WHO IS A NIFTY ?
A Nifty is what we call our customer for the “ Nifties ” collection . Women with smaller faces , in fashion terms what you call ” petite ”. ” So far the only option for those with a smaller head was to wear a child ’ s frame , so it is wonderful to be able to continuously add new designs to our existing collection ” says Mette Laursen , design manager at Inface . ” Nifties ” is an old English word for trendy and we define it as “ attractively stylish ” and refined ”.
” Nifties is an old english word for trendy ��� �� ����� �� �� ������������� �������� ��� �������
-Mette Laursen
The collection follows the basic themes that have been decided according to fashion trends to cover the idea and feeling of the full collection . The “ Nifties ” collection is made up of 12 different models each in 4 colours , 4 models in steel , 4 colours each , 4 models in steel / acetate , 4 colours each and 4 models in pure Italian acetate , 4 colours each . Sizes from 48 to 52 . if 9281-908
THE NIFTIES FAMILY
The Nifties collection is a unique part of the Inface collection , but very true to the Danish virtues in our creative process . The Nifties collection is now absolutely integrated into our full collection . The design team works with the Nifties , carefully assuring the correct proportions and maintaining the balance of each unique design . if 9282-911
if 9281-905
IN NEED OF ” NIFTIES ”
“ A customer told us a story about a patient who walked in one day , desperately looking for a nice optical frame . As it turned out , this ������� ��� ������� �������� ������� ������������� ��� ����� ��� ����� ��������� �� �� ������ ���� ������� ��� ��� ��� �� � ������� �� ��� with a Barbie-ish look . To make things worse , her prescription was + 10 , limiting her ability to chose a frame she would feel attracted to . ���� ���������� ���� ������� ���� ���� ��� ��� ���� ���� ���� �� ��� ������ ���� �� �������� ��� ���������� ����������� � ����� ����� �� ��� ����� ������ ����� ����������� ������ ��� ������
���� ��� ������� ���������� �� ������� ��� ���� ��� ��� ��� � ����� ���� �� ��������� ��� ��� ������������ ��� ������ ������� to ��� ��� ���� ������� �������� ��� ������ � ���� ���� ������� ����� �������� �� ��� ���� ���� ��� ������� �� ��� ������� �����������
��� �������� ����� ��� ������ ��� ����� �� ��� � ����� ������� ��� ���� �������� �� �������� �� ��� ������ �� ���� ��� � ����� that appreciates the needs of the “ petite ” market and is focused on developing more styles to answer the needs of this market .