Optical Prism July 2013 | Page 16

IF 8351
DANISH DESIGN
NEW RELEASE : INFACE NIFTIES FOR SMALL SIZED FACES
COS // EXCLUSIVE DISTRIBUTION DISTRIBUTION EXCLUSIVE 8360 Mayrand , Montreal Quebec , Canada H4P 2C9
In Style Most important to young people above anything these days is style . Kids want to make a statement about their personalities , while parents don ’ t want it to take a huge bite out of their wallets .
“ VDesign has taken children ’ s eyewear to a whole new level with multi-dimensional frames that kids are excited to wear . They have the " cool " factor and the ability to express the child ’ s individuality ,” said Concept Eyewear Inc ., President Pille Kapetanakis . “ The collection combines unexpected , unique shapes and extravagant temple details with bright , fun colors such as lime green with black and turquoise , white with bright purple . Those colors especially are being reached for over and over again .”
The line takes inspiration from the adult version which lets kids feel more grown up and sophisticated in their eyewear .
Kapetanakis notes there is an increased demand for ‘ non-mainstream ’ kids eyewear and Concept has built this into their designs .
“ The frames are of very high quality , made by hand . The paint on VDesign frames is extremely durable due to the painting process used — the frames are hand-painted twice and baked twice ( versus the industry standard of just once ),” she said . “ The process is more costly , but results in the nice glossy , very durable finishes . The frames are warrantied for two years against manufacturing defects . VDesign Kids has a wholesale price of $ 153 to optical retailers .”
A smaller face has also gone into the overall design of these pieces . Eyecare providers know how hard it is to find a frame that fits a small face . V . Design Kids sizes range from 45-48 eye size , making them also sought after for small-faced adults too .
“ VDesign Kids collection consists mainly of quality stainless steel frames , allowing for a wide range of adjustments to be made . This is crucial especially with smaller kids that still haven ’ t developed a proper bridge for the glasses to sit on and where adjustable nose pads are a must ,” said Kapetanakis . “ We feel that by providing kids with fun , high quality eyewear topped off by a fantastic comfortable fit — they are much more likely to wear the glasses and be proud to show off their style .” •
To see more of the latest styles and trends in kids eyewear , visit www . opticalprism . ca .
16 OPTICAL PRISM | JULY / AUGUST 2013