“ Shapes trending in the industry right now are deeper , rounded , and soft square shapes that feel a bit ‘ geek chic ’,” said Aisha Sayed , brand manager for Candies , available through Viva International Group .
Subtle cat-eye shapes and combination flat and wire metals also add flair to the front silhouette .
She adds that bright colours with crystal and milky acetate accents are very popular this year .
Candies has taken this to the next level with multi-layer laminations and pop-colour temple details .
With so many new materials and changing technology on the market , glasses have never been so strong or as able to withstand the rigours of kids wearing them .
“ Besides the protective lenses the frame is durable , comfortable and sits firmly on the face even during physical activities . Kids will love the fun colour combinations and cool styles ,” said Bushnell Marketing Manager for Eyewear Rene Gerber .
Sun protection is also critical . Children can spend hours outdoors
Clockwise from left : Cébé CB Flip5 ; Kangacb 19830107 ; and Koala 19810076 available through Bushnell .
and sun is usually the last thing on their mind . It ’ s important to have a pair of glasses that offer superior sun protection to prevent long term damage .
More than 50 per cent of young people don ’ t wear any type of UV protection on their eyes when outdoors . A statistic that is worrisome to experts and has lead eyewear designers to take greater steps to
ensure kids are protected .
“ The Cébé 2000 Melanine lenses filter out 100 per cent of harmful UV rays and 98 per cent of blue light which is harmful to the retina ,” said Gerber . “ Young kids spend a lot of time outdoors and in the sun so sunglasses are just as important as a hat and sunscreen , especially as eyes continue to develop up until age 14 .”
Eyewear to differentiate yourself
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14 OPTICAL PRISM | JULY / AUGUST 2013