Top : Candies Shawna LS from Viva Group ; Bottom : Float Kids FLT-K-37 from Match Eyewear ; she is wearing Hello Kitty from Optika Eyewear .
Crafting the perfect frames that will be both comfortable and appealing is also key . Kids heads are smaller than adults so frames have to fit snuggly with some flexibility for sudden growth spurts .
Parents don ’ t want to be buying glasses year after year , so these needs are being incorporated into designs across the board .
“ It starts with the design , which must be progressive and on trend , yet age appropriate . Combine that with careful craftsmanship and the finest quality components to produce beautiful , durable and comfortable frames , all of which are vital in kids ’ eyewear ,” said Kear .
Match has developed two brands to meet this need including the Float Kids and Minimize Kids lines . Design and durability have been carefully applied to these designs , as has price .
“ Match Eyewear Canada offers a huge selection of styles and colours to satisfy any kid ’ s personal fashion sense . European influenced design and impeccable construction from premium materials delivers superior quality eyewear at accessible price points ,” she said .
Getting Animated There is nothing kids love more than watching their favourite cartoons on Saturday mornings or playing their favourite video games when they get home from school . Similar to kids who used to carry their favourite characters on their lunch boxes , kids today are now doing this with their eyewear .
Among the most popular characters is Hello Kitty . This Japanese anime character has drawn in both young and old with a cute face a variety of friends . Kids have bought in to the Hello Kitty phenomenon through clothes , toys , online games and of course , eyewear .
“ Kids love to associate themselves with what they wear . Hello Kitty is one of the hottest lines of fashion clothing and accessories for children this year ,” said Richard Allen Vice President of Sales for Optika Eyewear . “ Hello Kitty is truly an expressive collection with exciting colours and vibrant shapes . Something that make ’ s each kid feel unique and special .”
He notes the Hello Kitty brand has been around for more than 30 years . The popularity lies in the vibrant colours and shapes as well as the vintage acetates . He notes the popularity of the product also means a great deal of care has gone into creating a durable piece of eyewear , something Optika has always strived to provide its clientele of all ages .
“ All our products feature high quality stainless steel , which provides light weight comfort and strong durability ,” he said . “ Besides our strong attention to build quality , all our frames have a two year guarantee , which gives the parents the peace of mind to know that they are covered in case of an accident .”
Fashion Forward Perhaps no one is more aware of trends than kids . Viva International who are best known for carrying some of the most popular lines with adults such as Guess , Harley Davidson and Skechers , also offer youth versions of these popular brands including Candies . Available in a variety of styles , this label caters to the variety of trends .
12 OPTICAL PRISM | JULY / AUGUST 2013