Optical Prism September 2014 | Page 46

frame by frame Redefining Readers AS A BOUTIQUE OWNER, TAMMY BELTRAMI BOTH WORKS AND LIVES STYLE. SO WHEN THE RETAILER IS LOOKING FOR GLASSES – EVEN JUST FOR READING – APPEARANCE IS OF UTMOST IMPORTANCE. By Lindsay Purchase “Everything has to go with my outfit” Beltrami came to Roshad Optical on Toronto’s College St. in search of a new pair of readers with some preconceived ideas in mind. Although she’s a self-professed “big sunglass aficionado,” she tends toward smaller, round frames for her prescription wear. than a regular tortoiseshell pattern, she felt that the glasses would complement her everyday style and that the thin frames didn’t overwhelm her face. /1 /2 /3 /4 Roshad Optical employee Andrew Rho knew better, however, than to just select choices for Tammy that matched her typical look. “You should really throw things at them they wouldn’t pick up for themselves,” he says, which can yield surprisingly pleasant results. /5 The R0225, a selection by Andrew from Roshad’s private label, differed from Tammy’s typical style, but she was instantly drawn to the fun statement piece. “They’re happy glasses,” she says. “They make you smile, I really like those.” The matte finish and twotone made the Brooklyn Spectacles’ “The L Train” pair a hit. While the frames are made of plastic, they have a finish that makes them appear to be wooden. “These are just pretty,” Tammy sighs as she slips on the Versace 3169. Softer Despite the fact that they were nearer to her normal frame choice, Tammy was less excited about the Augusto Valentini 8180 frames. The angular William Morris London 9906 frames drew more of a reaction. While they make a statement with F