frame
by frame
Redefining Readers
AS A BOUTIQUE OWNER, TAMMY BELTRAMI BOTH WORKS AND LIVES
STYLE. SO WHEN THE RETAILER IS LOOKING FOR GLASSES – EVEN JUST
FOR READING – APPEARANCE IS OF UTMOST IMPORTANCE.
By Lindsay Purchase
“Everything
has to go with
my outfit”
Beltrami came to Roshad Optical on Toronto’s College St. in
search of a new pair of readers with some preconceived
ideas in mind. Although she’s
a self-professed “big sunglass
aficionado,” she tends toward
smaller, round frames for her
prescription wear.
than a regular tortoiseshell
pattern, she felt that the
glasses would complement
her everyday style and
that the thin frames didn’t
overwhelm her face.
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Roshad Optical employee
Andrew Rho knew better,
however, than to just select
choices for Tammy that
matched her typical look.
“You should really
throw things at them
they wouldn’t pick up
for themselves,”
he says, which can yield
surprisingly pleasant
results.
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The R0225, a selection by
Andrew from Roshad’s
private label, differed from
Tammy’s typical style, but
she was instantly drawn
to the fun statement piece.
“They’re happy glasses,”
she says. “They make you
smile, I really like those.”
The matte finish and twotone made the Brooklyn
Spectacles’ “The L Train”
pair a hit. While the frames
are made of plastic, they
have a finish that makes
them appear to be wooden.
“These are just pretty,”
Tammy sighs as she slips
on the Versace 3169. Softer
Despite the fact that they
were nearer to her normal
frame choice, Tammy
was less excited about the
Augusto Valentini 8180
frames. The angular
William Morris London
9906 frames drew more
of a reaction. While they
make a statement with
F