Optical Prism September 2014 | Page 38

Glimpses OPTICAL PRISM MAGAZINE AND OAC PARTNER Opticians Eye News’ To Keep Industry In The Know This year has seen many exciting partnerships in the eyewear industry. The Opticians Association of Canada (OAC) and Optical Prism magazine are pleased to announce a new collaborative relationship designed to keep readers even more informed on the latest news and trends. Every quarter Optical Prism Magazine will feature the OAC’s industry newsletter ‘Opticians Eye News’ to discuss current issues facing Canadian Opticians today. The news will also include activities of the association and how it affects Opticians. “To be published within the pages of such a forward thinking and professional magazine speaks to the integrity and importance of the message carried by the OAC,” said OAC president Robert Dalton. “Optical Prism is a publication with much history and it is well read by most Opticians in the country.” Dalton said, the OAC believes that the absence of the organization from industry magazines has created a gap in communications and the OAC wants to ensure that all Opticians are engaged. This new relationship with Optical Prism magazine will ensure that the reach of the OAC remains strong across all sectors of the optical industry. 38 Optical Prism | September 2014 Optical Prism has been in publication for 32 years and has proven itself as a valuable source of information on the latest hottest trends, practice management, marketing and merchandising as well as the all important subject of eye health. “Being aligned with the Opticians Association of Canada whose commitment is to promote licensed opticians in Canada enhances the role of Optical Prism magazine in the Canadian marketplace, said Optical Prism publisher Robert May. “We are proud of this association and look forward to better serving our readers as the OAC and Optical Prism forge this new relationship.” Watch the Optical Prism and Opticians Association of Canada websites for even more news and information from across the industry. Visit them at www.opticalprism.ca and www.opticians.ca.