Optical Prism September 2014 | Page 29

THE LOOK OF EYEWEAR IS CHANGING WITH THE INTRODUCTION OF SMART TECHNOLOGY INTO THE MAINSTREAM. EYEWEAR IS NO LONGER JUST ABOUT SEEING WHAT IS AROUND YOU, BUT HAS BECOME A PORTABLE OFFICE USED TO CHECK AND SEND EMAIL, WATCH VIDEO AND SURF THE INTERNET. ONE OF THE DRAWBACKS OF THIS TECHNOLOGY HAS BEEN THE LACK OF PRESCRIPTION After purchasing a Google Glass device, buyers can get prescription lenses, which fit the Rochester Optical Smart Frames or can be added to other smart glasses frames. Rochester Optical holds the worldwide patents on Smart Frames for Google Glass and Smart GOLD™ lens technology that can be used for Google Glass, Vuzix M100, Epson Moverio BT-200, and other smart glasses. People who purchase Google Glass smart technology are now able to get a prescription lens through Rochester Optical and Plastic Plus. Patrick Ho, president and CEO of Rochester Optical said that Plastic Plus is a natural partner to continue to bring prescriptive technology to the market. “Plastic Plus has the latest technology and equipment. They produce a quality product in a good turn around time,” said Ho. The Smart GOLD™ (Glasses Optimized Lens Designs) Lenses are engineered for the unique visual demands of using smart glasses. Each lens is surfaced using the latest digital generators in our advance optical laboratory. OPTIONS FOR PEOPLE WHO REQUIRE GLASSES FOR READING AND OTHER TASKS. UP UNTIL RECENTLY, USERS OF SMART GLASSES WOULD EXPERIENCE DISTORTED IMAGE AND LACK OF CLARITY WHEN USING DIGITAL EYEWEAR DEVICES. THIS IS ABOUT TO CHANGE WITH THE PARTNERSHIP OF TORONTO BASED PLASTIC PLUS AND ROCHESTER OPTICAL, LOCATED IN NEW YORK. Optical Prism | September 2014 29 Optical Prism | September 2014 29