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care and 60 per cent of these need some
form of vision protection,” he said.
He said the internet will allow for mobile
diagnosis and treatment in some of the most
remote parts of the world. Essilor is sending
teams into these under serviced areas to
ensure people get the care they need.
"Social media will be
a big part of customer
engagement"
He added social media will be a big part of
customer engagement as more research and
buying happens online. He said businesses
who do not embrace this type of technology
are creating a 'threat to their existence' as
more shoppers use these tools to make their
decisions and share their results.
“We want ECPs to invest in their practices
and we can help them," he said. "We want to
enhance the experience for consumers and
reach a new level of customer service.”
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26 Optical Prism | September 2014