Optical Prism September 2014 | Page 26

A Brand for Every Customer Calvin Klein ck Calvin Klein Chloé Dragon Emilio Pucci G-Star RAW Jil Sander Karl Lagerfeld Lacoste Michael Kors Nautica Nike Nine West Salvatore Ferragamo Sean John Skaga Valentino bebe X-Games MarchoNYC Flexon Airlock care and 60 per cent of these need some form of vision protection,” he said. He said the internet will allow for mobile diagnosis and treatment in some of the most remote parts of the world. Essilor is sending teams into these under serviced areas to ensure people get the care they need. "Social media will be a big part of customer engagement" He added social media will be a big part of customer engagement as more research and buying happens online. He said businesses who do not embrace this type of technology are creating a 'threat to their existence' as more shoppers use these tools to make their decisions and share their results. “We want ECPs to invest in their practices and we can help them," he said. "We want to enhance the experience for consumers and reach a new level of customer service.” 1-800-956-9290 26 Optical Prism | September 2014