Optical Prism September 2014 | Page 25

CHANGE IN BUSINESS MEANS CHANGE IN BUSINESS PRACTICES AND ESSILOR HAS GONE GREAT LENGTHS TO OFFER ECPS THE RESOURCES THEY NEED TO DO THEIR JOBS WELL AND SERVICE CLIENTS He said the use of online and bricks and mortar has allowed for a blend of innovation and traditional service. “The challenge is consumers want to make their own decisions. This is the world of the millennial shopper and they enjoy that online experience,” he said. “The optical industry has to adopt this as well.” The acquisition of Transitions takes Essilor in a different direction, adding new technology utilizing an existing brand and sales model. “PPG and Essilor have had a relationship for more than 10 years,” he said adding this acquisition will allow the company to offer even more choice for wearers. He said Transitions will continue to operate as an independent organization and vendors should expect to see little change in the overall management of this branch of Essilor. Events such as Transitions Academy will continue as will other Transitions events and promotions. “Not everything is finalized, but they will always be an independent,” he said. Change in business means change in business practices and Essilor has gone great lengths to offer ECPs the resources they need to do their jobs well and service clients. The Visio Office unit is among the most effective allowing ECPs to take customized measurements for optical lens performance. Tersigni said this type of hardware and software solution will become more embedded in office practices giving clients better results and higher satisfaction rate. Essilor is also looking at the bigger picture when it comes to online retail and healthcare. “There are more than 2.5 billion people who don't have access to Optical Prism | September 2014 25