Optical Prism September Optical_Prism_september_online - Page 46

Glimpses COSTA’S SUNRISE SILVER MIRROR LENS WINS AWARD Costa’s Sunrise Silver Mirror lens took home the title of Best of Show - Eyewear during the International Convention of Allied Sportfishing Trades 2017 New Product Showcase Awards in Orlando, Fla., this summer. The ICAST New Product Showcase Awards is an annual event featuring over 1,200 nominated products, with almost 15,000 registered attendees eligible to vote for their favourite in- novations in tackle, gear, accessories and apparel in the global sportfishing world. Costa has won this attendee- determined title for various new sunglass styles and lens technologies over the last nine of 10 years. The Sunrise Silver Mirror lens, ideal for encountering low-light or changing light conditions, allows for 30 per cent light transmission (versus the typical 10-12 per cent) while still maintaining high polarization efficiency. Designed for dusk-to-dawn performance and especially effective during cloudy days, Sunrise Silver Mirror is scratch resistant and prescription ready. Ad- ditionally, the Costa 580® patented technology eliminates harsh yellow light and harmful blue light, while green, red and blue hues are enhanced. 46 Optical Prism | September 2017 SAFILO RELOCATES NORTH AMERICAN HEADQUARTERS Safilo has announced the relocation of its North American headquarters from Parsippany to 300 Lighting Way in Secaucus, New Jersey. The new headquarters, which officially opened this summer is located about five miles from New York City and occupies the second and fourth floors of a 10-storey building. Designed as an open-space work environment for the fully integrated Italian eyewear creator, manufacturer and worldwide distributor, the two floors span a total of 55,000 square feet and house a fully stocked customer showroom, call centre, numerous product workrooms and conference rooms, a large meeting space to house town hall sessions and other events as well as an employee cafeteria and pantry. The offices were designed by Studio 1200, a multi-disciplinary US design and architecture collective, directed by Safilo Group’s own interior design department. This move is part of the simplification and modernization of Safilo’s North American operations. In October 2015, the distribution and logistics functions were merged into Safilo’s Denver Distribution Center in Colorado while its other DC – which had previously been co-located within the Parsippany HQ – was closed and its returns and reprocessing functions were migrated to Denver in June 2016. SAFILO GROUP AND JCPENNY RENEW LICENCE Safilo Group, the Italian eyewear creator, manufacturer and JCPenney have announced the renewal of a five-year licensing agreement for the design, man- ufacturing and distribution of optical frames and sunglasses for the Liz Claiborne for women and Claiborne for men brands in the United States and Canada. This multiyear agreement gives continuity to two strong optical brands, both highly regarded by independent optical retailers and their customers, as they offer well-appointed comfort and fit for unique eyewear needs.