Optical Prism September Optical_Prism_september_online - Page 22

E-9156 K-600 “By focusing on both fashion as well as eyewear trends, WestGroupe’s brand portfolio, which includes KLiiK denmark, FYSH UK, Evatik and Izumi, is always evolving to meet the needs of today’s eyewear consumers,” says Beverly Suliteanu, vice-president of product develop- ment and creative director at WestGroupe. Retro styling continues to trend for fall at WestGroupe, but in a more refined, subtle way. Eye shapes are more balanced, with round and angular shapes dominating the fall 2017 offering. Metal designs are defi- nitely on an up-tick, although acetate continues to dominate. Whether the profile is bold and chunky or thin and minimalist, key detailing focuses on mixed materials, custom lamination and interesting metal finishes. Retro styling continues to trend for fall at WestGroupe, but in a more refined, subtle way. Eye shapes are more balanced, with round and angular shapes dominating the fall 2017 offering. 22 Optical Prism | September 2017 OS-9245 Metal designs are definitely on an up-tick, although acetate continues to dominate. Whether the profile is bold and chunky or thin and minimalist, key detailing focuses on mixed materi- als, custom lamination and interesting metal finishes. Alternative/Plan ‘B’ Eyewear is focusing on uniquely interesting and eye-catching acetates for fall. “We are keeping more of a slim profile with them still so as to not overwhelm the face, but definitely focusing on eclectic colouring,” says Cassandra Slepian, marketing and sales support for Alternative/Plan ‘B’ Eyewear. “Another big trend will be the combina- tion – using light-weight metals with acetate to create a unique look. Using blacks and unique layering techniques