Glimpses
MARCOLIN, ADIDAS
ANNOUNCE AGREEMENT
Marcolin Group and adidas
have entered into a licensing
agreement for eyewear products.
The partnership, stretching to
2024, will see the first eyewear
products hit the market in 2020.
Under the terms of the
agreement, Marcolin Group will
design, develop, manufacture,
market and sell eyewear
products under the adidas Badge
of Sport and Originals labels.
The ability to perfectly translate
the core values of every brand
into the eyewear category as
well as its portfolio’s versatility,
ranging from diffusion to luxury
brands, has led Marcolin Group
to partner with adidas.
Innovative manufacturing
techniques, high-quality materials
and lightness characterize the
adidas Badge of Sport eyewear
models. These frames are
designed to provide a comfortable
fit, ensuring the ultimate vision
and lens protection.
The Originals collection will be
inspired by Street Culture and
loyal to the DNA of the adidas
Originals Brand, sharing values
of creativity and authenticity.
Earlier this year, Silhouette
International announced it would
be discontinuing its licence for
sports eyewear with adidas
starting in the fall.
The company said it would
be extending its corporate
strategy by developing its own
sports performance collection.
Silhouette International
will design and make high-
performance sports eyewear
at its company headquarters in
Linz.
Frame and filter technology are
being developed to match each
other perfectly, producing a
new premium sports eyewear
collection that offers outstanding
quality and unparalleled precision,
including a high degree of work
by hand. OP